Marketing & Consumer Behaviour Lessons
Marketing & Consumer Behaviour Lessons
Classroom-ready lessons on the marketing mix, segmentation and the psychology behind a purchase, written for business and CTE courses in grades 9 to 12.
Browse business & CTE units →Resources that fit
Marketing units for business classrooms
A sample of marketing, enterprise and career-readiness units that suit a first course or a senior pathway class; tap any cover for the full preview, contents and price.
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Why teachers use these
Why business teachers use these
Marketing is the subject where examples go stale fastest, and the campaign that landed brilliantly two years ago now gets blank looks. Students arrive fluent in influencers and packaging but with no vocabulary for what they are looking at, so the job is to hand them frameworks and then turn those on the feeds they already scroll. These units supply the theory, the case material, the analysis questions and the answers, and they open in Word so this year's brand goes in without a rebuild.
What's covered
What each marketing download contains
Each unit runs as a taught lesson with analysis tasks and complete answers.
- Marketing mix and segmentation tasks
- Consumer decision-making models
- Brand and packaging analysis
- Advertising ethics debate material
- Market research skills practice
- Answer keys with model responses
Make it work for everyone
Differentiation and assessment evidence
The four task levels let one group label the marketing mix while another judges whether the positioning genuinely fits the segment. Take in the final analysis piece from each unit and mark it against the model response. Over a term that builds a run of evidence showing students moving from describing a campaign to evaluating it, which is what senior assessment rewards.
Good to know
Frequently asked questions
Do these fit a particular exam board or CTE pathway?
They are not endorsed by any awarding body, by DECA or by a state CTE division. The content is written to the concepts marketing courses share: the mix, segmentation, research, branding and buyer behaviour. That maps onto BTEC units, A-level and IB business topics and most state marketing pathways, but check your own specification first.
Will the examples be out of date by the time I teach them?
The frameworks will not be, and the case material is written so the analysis still holds when you swap the brand. Everything arrives as editable Word and PowerPoint, so replacing a screenshot or a campaign with something from this month takes a few minutes rather than a full redesign of the lesson.
Is there enough here for a whole marketing course?
The catalogue covers the core of a first marketing course several times over, and you can add finance, enterprise and career-readiness units from the same section for the rest of the year. Most teachers buy units for the topics they least enjoy building, then keep and reuse them each year.
Get your marketing scheme of work covered
Browse the business and CTE collection and download a unit for next week.
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