Free SEO for teacher-authors
Every resource we accept gets search work done on it at no cost to you. This page lists exactly what that work includes, what it doesn't, and how you stay in control of your listing.
Why we do this
A good resource with a vague title is hard to find. Teachers search for specific things: a grade, a skill, a text they are teaching next week. If the listing doesn't use the words they type, the resource stays invisible, however good it is.
Most teacher-authors would rather spend their time writing resources than studying search. So we do the listing work ourselves. It is part of the program, not an add-on, and it doesn't change your split. You keep 70% of net revenue either way, as the payout calculator shows. If you want us to start on yours, submit your resources.
What we do for each accepted resource
When a resource is accepted, our team works through the same list every time.
Keyword-focused title
We rewrite the product title around what teachers actually search for, such as the grade, skill and resource type, while keeping your resource's name where it matters.
Description rewrite
We rework the description so it explains clearly what is inside, who it is for and how a teacher would use it in class.
Learning objectives
We set out the objectives the resource covers, so teachers can check quickly whether it fits their plans.
Product FAQ
We add short questions and answers about the resource, for example on format, grade level or prep time, based on what you tell us.
Structured data
We add structured data to the product page so search engines can read the key details of the listing.
Internal links
We link to your resource from relevant Teacher Hub blog articles and landing pages, so teachers reading about a topic can find it.
Visibility beyond the listing
Search work on the product page is one part. The other part is making sure your resources show up in the places teachers browse on our site.
Author profile. Every seller gets an author profile that gathers your resources in one place and tells teachers a little about you. Buyers who like one of your resources can find the rest.
Featured placement. We feature seller resources prominently on landing pages and in relevant Teacher Hub blog articles. If we write about teaching persuasive essays, for example, and you have a strong persuasive writing unit, that article is a natural place for it.
Seller spotlight. We run a seller spotlight that introduces authors and their work to teachers who visit TeachLessons.
What it doesn't include
We want to be clear about the limits, so you can judge the offer fairly.
- No ranking guarantees. Nobody controls where a page ranks in Google or any other search engine. We do careful work on each listing, but we can't promise a position or a number of visitors.
- No paid ads promised. The SEO work is about the listing and our own site. We don't promise to run paid advertising for your resources.
- No sales promises. Better listings can help teachers find your work. We can't tell you how many sales that will lead to.
- Our site only. We improve your listing on TeachLessons. We don't edit your listings on other platforms or your own website.
You keep approval of the copy
It is your resource and your name on it. After we rewrite the title, description, objectives and FAQ, we send the copy to you. You can approve it, ask for changes or correct anything we got wrong. Nothing goes live until you are happy with it.
If you later spot something you want changed, send us an email and we'll update it. And if you decide to take a resource down, you can remove it at any time, as set out in our key terms.
What we need from you
The better we understand a resource, the better the listing. When you submit your resources, it helps to tell us a few things in your own words.
- Who the resource is for: grade or age range, and the subject or course.
- What a teacher gets: the number of pages or slides, answer keys, editable parts.
- How it is used in class: a lesson, a full unit, practice, assessment or review.
- Any standards or curriculum points it covers, if you have mapped them.
- Anything that makes it different from similar resources.
Can I use the same copy elsewhere?
The copy we write is for the TeachLessons listing. If you want to improve your other listings too, our article on what SEO for a teaching resource listing involves explains the approach so you can apply it yourself. If you are weighing where else to sell, the comparison of your own website, a marketplace and TeachLessons is a fair place to start.
Because our license is non-exclusive, listing with us doesn't affect where else you sell. Our page on adding a second sales channel explains how a TeachLessons listing sits next to your own shop or other marketplaces. If you have signed an exclusivity agreement for a resource anywhere, please honor it and leave that resource out. Everything else about the program is on the program overview and in the seller FAQ.
Frequently asked questions
Does the SEO work cost anything?
No. It is included for every accepted resource and doesn't change your 70/30 split.
Can you guarantee my resource will rank on Google?
No. Nobody can guarantee rankings. We do careful work on each listing, but we can't promise positions, traffic or sales.
Will you run ads for my resources?
We don't promise paid advertising. Our work covers your listing, internal links, landing pages, blog articles, your author profile and the seller spotlight.
Do I get to see the new copy before it goes live?
Yes. We send you the rewritten copy and nothing goes live until you approve it.
Can I ask for changes later?
Yes. Email us with what you want changed and we'll update the listing.
Get your resources found
Send us your resources and we'll do the listing work. You keep 70% of net revenue and approve every word. Submit your resources or read the program overview.
General information about the TeachLessons Seller Program, not legal, tax or financial advice. The seller agreement you receive before listing sets out the binding terms.